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Advertising: Who Really Is Your Customer?
Fluid Drive MediaAdvertising: Who Really Is Your Customer? Who is really buying your product or service? What do you really know about your most loyal, most frequent customers? I’m not trying to insult...
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Advertising: How many marketing messages do we see in a day?
Fluid Drive MediaHow many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for the last 15 years, including the one...
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Advertising: 5 Reasons To Love Yours
Fluid Drive MediaI never thought myself an apologist for advertising until I heard Jason Lanier, Partner Architect at Microsoft Research, in a talk he did at the Interactive Advertising Bureau’s MIXX...
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Where Have the First-Quarter Ad Dollars Gone?
Fluid Drive MediaThis is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month. “Nobody’s going to be fired for spending on Facebook.” Thus a digital-media executive...
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Get more customers! Four steps to more effective ads
Fluid Drive Media Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative. Videos, ads, and copy are all...
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Does It Pay To Advertise During A Recessionary Period?
Fluid Drive MediaShould you advertise during a recessionary period? I think this came to me from News Radio 1080 (Dallas/Fort Worth) back in 2004. But it still makes sense. Businesses that advertise in...
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Three in Ten Display Ads Go Unseen by Internet Users
Fluid Drive MediaThree in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012 (From Emarketer) Where ads are purchased from and ad unit size affect display ads’ in-view percentage Brand...
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Digital Content NewFront Players: ‘TV’ Is Just a State of Mind
Fluid Drive MediaDigital Content NewFront Players: ‘TV’ Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad Age Digital) By: Michael Learmonth Published:...
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Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game
Fluid Drive MediaLife After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By: Simon Dumenco Published: April 26,...
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Online Video: Beam Looks to Digital to Extend the In-Person Experience
Fluid Drive MediaBeam Looks to Online Video to Extend the In-Person Experience MAY 18, 2012 Kevin George, SVP and Global CMO of Beam, spoke to eMarketer about how spirits producer Beam is moving beyond...
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Creative Testing
Fluid Drive Media Creative Testing Today we’re talking about creative testing. What is creative? It’s the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your...
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Is your website losing you customers?
Fluid Drive Media the thumbs down symbol of social networks that goes out from a computer screen (3d render) Is your website losing you customers? Yes, your website can actually lose you customers! If...
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Great digital content is great marketing
Fluid Drive Media I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more...
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Five Myths About YouTube That Make Your Business Invisible
Fluid Drive Media Five Myths About YouTube That Make Your Business Invisible Most people know they can find gobs of stuff to watch on it. But many people have wrong ideas about YouTube as a tool for...
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The 4 Best Ways To Increase Traffic To Your Website
Fluid Drive Media The 4 Best Ways To Increase Traffic To Your Website For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a...
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Snapchat, Facebook Fuel AR Growth
Fluid Drive Media Snapchat, Facebook Fuel AR Growth VR has been slower to catch on in the US From eMarketer May 22, 2017 | Advertising & Marketing | Media & Entertainment In 2017, 40.0 million...
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Box office revenue of the highest grossing movies worldwide in 2018 (in...
Fluid Drive Media Find more statistics at Statista In light of the upcoming Oscars, let’s take a look at how the movies made money in 2018. The statistic above presents the most successful movies at...
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Number of Spotify premium subscribers worldwide from 1st quarter 2015 to 4th...
Fluid Drive Media Find more statistics at Statista This statistic gives information on the number of paying subscribers to Spotify’s music streaming service from the first quarter of 2015 to the fourth...
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Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in...
Fluid Drive Media Find more statistics at Statista This statistic shows a timeline with the worldwide number of monthly active Facebook users from 2008 to 2018. As of the fourth quarter of 2018,...
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Chat Bots and Live Chat Can Help Turn 35 Percent More Website Visitors Into...
Fluid Drive Media Chat software programs help increase appointments booked or online sales by initiating a conversation with site visitors and breaking down conversion barriers. Here’s how they work… A...
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